Many were hoping that February would be the comeback month for auto sales, but Mother Nature had other plans. As a result of the combination of the polar vortex and snow storms hitting parts of the U.S., automakers are once again reporting lower sales. Case in point is the Ford Motor Company, which reported February sales of 183,947 vehicles, a decrease of 6.1 percent. Total sales for the year stand at 338,591, a 6.5 percent drop when compared to last year.
As a brand, Ford reported February sales of 177,286 vehicles, a drop of 7.2 percent. For the year, Ford currently stands at 325,957 vehicles. The F-Series was the big seller for month with 55,882 units sold, an increase of 2.6 percent. Surprisingly, the Mustang posted a 6.4 percent increase for the month. This is most likely to due to dealers trying to move the current model to make way for the upcoming 2015 Mustang, due out later this year. One disappointment in Ford's February sales was the Fusion. The model posted sales of 23,898 units, a drop of 14.3 percent.
Over at Lincoln, love was in the air. Not because of Valentines Day, but an 36.4 percent increase in sales for the month. February sales totaled 6,661 vehicles. Sales for the year currently stand at 12,634 vehicles, an increase of 39.2 percent. The MKZ received the most love with 3,044 units leaving Lincoln dealers this past month, an increase of 222.1 percent. Meanwhile, the MKX continued to climb back up with an 8.4 percent increase for the month.
Photo courtesy Megan Green for Autobytel.