February Auto Sales: Honda Sales off 7 Percent Despite Acura Gains
Lux Crossovers Combine for 5th Straight Record
Like many automakers, Honda had a fairly tough time in February, with overall sales falling by 7 percent on a total of 100,405 deliveries, and the company also getting outsold by Nissan by nearly 15,000 units. Further, on a brand vs. brand basis, Honda's 88,860 deliveries last month trailed Nissan's total by almost 17,000. The results left John Mendel, executive vice president of automobile sales at American Honda, reporting that: "With the overall market catching its breath we're pleased that core models like Accord, Civic and CR-V each continue to gain more than 20,000 new customers each month. It just shows once again that when quality and value are baked into the product, consumers will beat a path to your door."
However, just to be clear, that path deepened for just two products in February, the Honda Odyssey that raised sales 4.6 percent in the minivan segment, on the strength of 8,945 deliveries, and the aforementioned CR-V, squeaking out a .4 percent improvement on 20,759 sales. The outlook was a bit sunnier at Acura, however, where the redesigned Acura RDX and MDX continue to gain ground.
The two-row RDX, for instance, enjoyed a 4.2 percent bump in sales on 2,911 deliveries, also representing its 22nd monthly sales record in a row, while the three-row MDX was the brand's best seller in February, with 4,563 deliveries and a 54.9 percent jump in volume.
Added Jeff Conrad, vice president and general manager of Acura Sales: "Offering the comfort, connectivity and performance every luxury customer wants at a price no other luxury brand can match is clearly a winning formula for Acura light trucks. With Acura trucks setting records month after month, we are creating great momentum for the introductions this year of the RLX Sport Hybrid and all-new TLX luxury performance sedan."
Photo courtesy Megan Green for Autobytel.