It's been a record-setting winter in many parts of this country, and that includes Jeep Nation. The brand's 45,946 deliveries last month marked an all-time February high after some seven decades in business, and also represented a 47.4 percent jump over the same period in 2013. That, plus a strong performance from the RAM brand, helped the Chrysler Group as a whole ring up its 47th straight month of year-over-year sales increases, tallying 154,866 deliveries and an 11.4 percent spike in volume.
And while the company's other three brands—Fiat, Chrysler and Dodge—had some challenges during the previous month, the first pair did eke out small gains, and it's worth keeping in mind that it looks to have been an equally challenging February for the industry as well. GM, Toyota and Ford, for example, all endured sales declines last month.
With that in mind, the Chrysler Group's brand-by-brand sales breakout for February looks like this:
Fiat—3,465 sales, up 4.9 percent
Chrysler—25,230 sales, up
Jeep—45,946 sales, up 47.4 percent
Dodge—49,744 sales, down 10.6 percent
RAM—30,481 sales, up 27.9 percent
The party line from Reid Bigland, head of U.S. Sales for the Chrysler Group: “The severe weather has been ideally suited for our legendary Jeep 4x4 capability as Jeep brand sales were up 47 percent and the brand had its best February sales ever. Overall, February was another solid month for Chrysler Group as our total sales were up 11 percent and we achieved our 47th-consecutive month of year-over-year sales growth.”
February Auto Sales: Jeep Trio Triumphs with Record Sales
Looking at the Chrysler Group’s individual sales stars from February, notable winners included three record-breakers from the Jeep brand, with the Jeep Wrangler (10,640 sales, up 5 percent), Jeep Compass (4,354 sales, up 15 percent) and Jeep Patriot (6,466 sales, up 2 percent) all doing the trick. Even the two Jeep entries that didn't reach record sales levels last month did turn in impressive numbers. The 2014 Jeep Grand Cherokee grew sales by 34 percent in February, on its way to 12,691 deliveries that also led the brand in terms of volume, while the brand-new Jeep Cherokee attracted 11,795 sales during its first February on the market. (Cherokee volume increased by 12 percent over its total from January 2013.)
As it did in January, when all four vehicles also set monthly sales records, the Chrysler 200 reached a new high-water mark for the month, too. The tale of the tape for the 200 featured a robust 12,046 deliveries that represented a growth rate of about 5 percent. Which is particularly impressive when you remember that the 200 is quickly approaching the end of its life cycle, with the all-new model expected to land at dealerships during the second quarter of the year.
The automaker's other record-breaker from the previous month was the 2014 Dodge Durango that recovered from a January stumble to post 7,963 sales in February, marking an increase of approximately 6 percent.
Finally, although it wasn't a record, the 2014 Ram family was by far the fastest-growing full-size pickup team, with a 25.9 percent surge in volume on 29,303 deliveries; the next-best mark from February was from Ford, where the F Series managed a 2.6 percent bump in sales.
And that's before the diesel models start flying off the lots this week.
All photos courtesy Megan Green for Autobytel.
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