It's been a record-setting winter in many parts of this country, and that includes Jeep Nation. The brand's 45,946 deliveries last month marked an all-time February high after some seven decades in business, and also represented a 47.4 percent jump over the same period in 2013. That, plus a strong performance from the RAM brand, helped the Chrysler Group as a whole ring up its 47th straight month of year-over-year sales increases, tallying 154,866 deliveries and an 11.4 percent spike in volume.
And while the company's other three brands—Fiat, Chrysler and Dodge—had some challenges during the previous month, the first pair did eke out small gains, and it's worth keeping in mind that it looks to have been an equally challenging February for the industry as well. GM, Toyota and Ford, for example, all endured sales declines last month.
With that in mind, the Chrysler Group's brand-by-brand sales breakout for February looks like this:
Fiat—3,465 sales, up 4.9 percent
Chrysler—25,230 sales, up
Jeep—45,946 sales, up 47.4 percent
Dodge—49,744 sales, down 10.6 percent
RAM—30,481 sales, up 27.9 percent
The party line from Reid Bigland, head of U.S. Sales for the Chrysler Group: “The severe weather has been ideally suited for our legendary Jeep 4x4 capability as Jeep brand sales were up 47 percent and the brand had its best February sales ever. Overall, February was another solid month for Chrysler Group as our total sales were up 11 percent and we achieved our 47th-consecutive month of year-over-year sales growth.”