December Auto Sales: Subaru Ends 2013 Quietly
Over 60 Percent of Customers Were New To Subaru
How do you end 2013 after surpassing your recording-breaking sales year back in October? Well, by adding onto it quietly. That's what Subaru has done as they announced their 2013 sales officially stood at 424,683 vehicles, an increase of 26.2 percent when compared to last year's record-breaking 336,441 vehicles. For December, Subaru moved 40,172 vehicles, an increase of 9.6 percent and making this the best December in the company's history.
"We are delighted to have once again shown very strong results. 2013 represents our fifth consecutive year of record-breaking sales. With more new product to come, our retailers can look forward to even higher sales in 2014," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc.
Part of this success comes down to three vehicles; the Forester (13,229 units sold, up 13.9 percent), Outback (11,002 units sold, down 8.9 percent), and XV Crosstrek (5,525 units sold, up 62.1 percent). The other part comes in the form of Subaru's customers. According to the automaker, more than 60 percent of customers were new to the brand.