December Auto Sales: Jaguar Land Rover North America Cap Off 2013
All-Wheel Drive Helps Jaguar
Jaguar Land Rover North America had an impressive finish this year with excellent sales numbers in December. The company moved 7,308 vehicles in the month alone, an increase of 17 percent. This marked their best December since 2006. For the year, sales increased 20 percent to 66,962 units.
"The combination of a strong luxury market and a dramatic increase in consumer interest in both of our brands has led Jaguar Land Rover's U.S. business to outpace the general market with a 20 percent full year increase. The Jaguar brand has been one of the fastest growing brands driven by multiple products enhancements and the addition of the award-winning F-TYPE convertible. Land Rover has its best sales year in its U.S. history with the next generation Range Rover and Range Rover Sport SUVs establishing new benchmarks for luxury and capability. Congratulations to all of Jaguar Land Rover's U.S. retailers and employees for a fantastic achievement in 2013," said Joe Eberhardt, President of Jaguar Land Rover North America.
Here are the highlights for Jaguar and Land Rover for December and the year.
Jaguar: With the decision to add all-wheel drive to the XF and XJ sedans, Jaguar saw sales climb upward. The month of December saw sales increase 47.2 percent to 1,544 units. For the year, Jaguar sold 16,952 units, an increase of 41.1 percent.
During its first eight months of being on sale, 2,250 F-Type models were sold.
Land Rover: With an 11.4 percent increase to 5,764 units in December, Land Rover experienced their best December since 2007. For the year, the automaker set a new sales record with 50,010 units, up 10 percent.
The Range Rover had its highest monthly sales in December with 1,340 units sold, an increase of 30 percent.