December Auto Sales: Ford Claims Title of Best Selling Brand in U.S.
Total Sales For Year Stand At 2,493,918 Vehicles
December saw the Ford Motor Company claim the title of best selling brand in the U.S. for the forth consecutive year. Total sales for the Ford brand totaled 2,412,224 vehicles in 2013, an increase of 10.3 percent. For the company as a whole, sales for the year increased 10.8 percent to 2,493,918 vehicles. Looking at just December alone, Ford saw total sales stand at 215,058, an 0.8 percent increase.
“December was a strong close to an even better year for Ford Motor Company. We saw strong growth across the entire Ford lineup and made significant gains in the import-dominated coastal markets. Strong demand for our new cars, utilities, hybrids and trucks provided Ford with the largest share point gain of any full-line automaker in 2013,” said John Felice, Ford vice president, U.S. Marketing, Sales and Service.
Let's look into the individual brands themselves and see how they did for both the month and the entire year.
Ford: December for the Ford brand saw sales reach 210,074 vehicles, an increase 1.6 percent. The big seller of course was the F-Series pickup. December saw 74,592 pickups sold, an increase of 8.4 percent. For the year, the F-Series stood at 763,402 units, an increase of 10.8 percent and making it the best-selling vehicle in the U.S.
The Fusion midsize sedan had a record December with 24,408 vehicles finding new owners. For the year, Fusion sales increased 22.4 percent to 295,280 units, making 2013 a record year. Also having a record year was the Fiesta which saw its yearly sales increase 25.2 percent to 71,073.
Lincoln: December saw Lincoln sales increase 8.1 percent to 7,894. For the whole year, Lincoln sales dropped 0.6 percent to 81,694. Only one model was consistent in posting increases for the year and that was the MKZ. December saw sales of the MKZ increase 73.4 percent to 2,823 units. For the year, 32,361 MKZs were sold, an increase of 15.4 percent.