August Auto Sales: Ford Continues Its Upward Climb
Best August Since 2006
The month of August was very good to Ford as they moved 221,270 units, an increase of 12.2 percent. The 221,270 units also represents Ford's best August in sales since 2006. Breaking that total down into the two brands, Ford sold 213,078 units while Lincoln moved 8,192 units.
The F-Series had its second month of sales over 70,000 units in 2013 with 71,115 F-Series trucks leaving dealers. This represents a 22 percent increase in sales compared to last year and marks the 25th consecutive month of increased sales. Ford has added another shift at its Kansas City, Missouri plant to help keep up with demand.
The Fusion midsize sedan also had a good month despite reports of inventories shrinking. Sales for August totaled 24,654 units, which puts it behind the F-Series and Escape in total sales. The Fusion is getting a lot of love on the West Coast as sales increased 63 percent. Ford is increasing capacity at their Flat Rock, Michigan plant to help keep up with demand.
For most of this year, Lincoln has been in a sales slump and that trend sadly continued into August. While sales for the month stand at 8,192 units (an increase of 0.6 percent), total sales for the year are 6.4 percent lower when compared to last year (2013: 53,399 units vs. 2012: 57,078 units).
The MKZ and MKS sedans were the bright spots this month with both posting sales of 3,652 units (an increase of 9.8 percent) and 1,134 units (an increase of 11.3 percent) respectively.