Analysts are expecting strong sales throughout the industry for August, and one of the first automakers reporting—the Chrysler Group—seems to have done its part. The company posted its highest August volume since 2007, delivering 165,552 vehicles that marked a 12 percent advance over the same month last year. Interestingly, that growth was well-balanced, too: Chrysler Group car sales advanced by 11 percent, with trucks up by 12 percent for the month.
Breaking the numbers down on a brand-by-brand basis, all divisions scored positive results for August as follows:
- Fiat—4,190 sales, +1 percent
- Chrysler—28,678 sales, +2 percent
- Jeep—46,239 sales, +8 percent
- Dodge—52,858 sales, +12 percent
- Ram—33,587 sales, +29 percent
And remember, the growth rate for the Jeep brand is being suppressed by the fact that the division is down one vehicle, the Jeep Liberty, as compared to the previous August. Looking solely at the four models now offered at dealerships—the Jeep Compass, Jeep Patriot, Jeep Wrangler and Jeep Grand Cherokee—that quartet combined to boost sales by more than 32.2 percent.
Regardless, as noted by Reid Bigland, head of U.S. Sales for the Chrysler Group: “Last month we achieved our strongest retail sales in the past 60 months. All aspects of our business continue to improve as evidenced by our streak of 41-consecutive months of year-over-year sales gains.”
August Auto Sales: Chrysler Group Standouts
Going a bit deeper into the Chrysler Group’s August sales results, there’s even more evidence of the automaker’s growing ability to attract customers. Consider: Chrysler Group dealerships sold 17 different nameplates in both August of 2012 and August of 2013, and of those, 12 rang up double-digit sales gains, with six setting sales records:
- Dodge Challenger—4,392 sales, +33 percent and the muscle car’s ninth monthly sales record in a row
- Dodge Journey—8,890 sales, +12 percent in its best sales month ever
- Dodge Dart—6,901 sales, +127 percent in its first full August on the market
- Jeep Wrangler—15,825 sales, +19 percent and a fifth consecutive monthly sales record
- Jeep Compass—5,249 sales, +40 percent and a fifth straight monthly sales record
- Jeep Patriot—7,170 sales, +42 percent for another vehicle with multiple monthly sales records in 2013
Also doing particularly well in August for the Chrysler Group were the Dodge Charger, which enjoyed a 37 percent spike in sales on 7,449 delivers, and the Ram pickup, backed by 33,009 sales and a 31 percent jump in volume.