Toyota, Ford Top 2013 Consumer Reports Brand Perception Survey
Dodge Knocks Lexus from Top 10 List
After a comprehensive analysis of public perceptions, Consumer Reports once again ranked Toyota at the top of its annual Car Brand Perception Survey, and the usual suspects also fill out most of the top 10. In fact, just one new brand entered the upper echelons of the 2013 list, and it was a bit of a surprise: Dodge added 23 points to its overall perception score to capture the ninth position, while Lexus—despite its own seven-point improvement—dropped out of the top-10 list entirely.
The much-watched study from Consumer Reports also singled out Tesla as a brand on the way up. With the 2013 Tesla Model S claiming a number of industry awards—including Car of the Year honors from Motor Trend and Automobile magazine—the company “made a notable splash in this latest survey,” according to CR, and it claimed the final spot among the current crop of 10 best-perceived brands.
This year’s rankings for overall brand perception:
Of course, CR also spent some time analyzing the individual components that go into brand perception, and that news continues below.