Whenever you start a discussion of the 10 best Super Bowl car commercials, it’s important to realize everyone knows one of the best aspects of the Super Bowl; wait, are we even allowed to say “Super Bowl” anymore, or do we have to refer to it as “The Big Game”?
OK, well, just to be on the safe side, throughout the rest of this post, where you see “The Big Game”, just think “S*p*r B*wl”.
Everybody’s so touchy with copyright issues these days.
But we digress.
By now, everyone knows one of the best aspects of watching “The Big Game” isn’t really the game itself, but rather the creative little short films high-priced advertising agencies work on all year long to fill that multi-million dollar slot of time purchased to tell the story of some product or service.
This year, at $4 million for a 30-second spot, that price is higher than it has ever been.
While the number in question is big enough to make some veteran big game advertisers stay on the bench this year, a number of car companies have their slots bought and their spots wrought. The 2014 big game will feature ads from Audi, Chevrolet, Hyundai, Jaguar, Kia, Toyota, and Volkswagen. And with the stakes this huge, you can bet we’ll see some very innovative storytelling. After all, the goal here is to build brand awareness, and make sure you remember the name of the company that had the hip hamsters hanging smooth from its whip.
This close to game time, you can be sure all those spots are shot, reviewed and approved, however you can also bet their creators reviewed some or all of the spots on this list at some point in their careers, because these are ten examples of big game car commercials done right.
Standing the test of time, and still considered some of the best advertising messaging ever produced, here’s Autobytel’s list of the 10 Best Super Bowl Car Commercials.