Honda Revving up U.S. Motorsports Efforts
Automaker Signs on to Sponsor Pikes Peak Hill Climb
Honda is on a mission to bring back its motorsport mojo in this country. Yes, the company still provides engines for IndyCar racers—and saw Honda power claim its 197th IndyCar win just this past weekend—but both that series and the brand’s racing efforts have had a fairly low profile in recent years. So, when Honda decided to raise awareness for its racing programs, it naturally headed right to the top of the mountain—as the first automaker to be partnering sponsor of the annual Pikes Peak International Hill Climb.
"Pikes Peak presents us with a unique opportunity to showcase Honda's diverse product lineup and to energize Honda fans around the world, as we work to further strengthen Honda's presence in racing at all levels," said Mike Accavitti, senior vice president of Automotive Operations for American Honda. "Our associates will be working hard between now and race day to prepare this diverse field of race vehicles and showcase the Honda racing spirit."
And they’ll need to keep up that pace, as Honda is supporting 10 vehicles in nine race classes for the 2013 hill climb. Among them will be cars such as the Honda CR-Z and Honda Fit EV, motorcycles ranging from the Honda CRF250R to the Honda CRF1000RR, and a Honda TRX450 in the ATV class. Honda even will provide generators to bring light and electricity to the pits and staging areas for the race.
The 91st running of the Pikes Peak International Hill Climb is scheduled for June 30, 2013, in Colorado Springs, Colo.
Of course, that’s not the only Honda motorsports news of note …