Five For Friday: Five Thoughts About The Auto Industry For July 27, 2012

05. Want A New SRT Viper? Be Prepared To Scour The Earth

It won't be possible to just walk into any Dodge or Chrysler dealership this fall and place an order for the 2013 SRT Viper.  SRT chief Ralph Gilles has revealed that only about 20 percent of existing franchises will be able to meet stringent requirements associated with selling the halo sports car.  Gilles explained that in order to provide the highest possible ownership experience dealerships offering the Viper will be required to provide facilities, service, and expertise concomitant with the expectations of owners.  Historically, the low-volume Viper has barely been able to crack the 2,000 units sold mark in any given model year, which means that specialization has long been the name of the game for dealerships that embrace the performance icon.



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