Back in April of 2002, when Carlos Ghosn, Nissan's president and chief executive officer, launched "Nissan 180," the goal was to sell a million more cars and trucks globally in 2005 than Nissan sold in 2001, to have an 8 percent annual operating profit, and zero debt.Little more than two years later, the 180 is complete. Nissan has, indeed, done a 180 in terms of sales results – a success that has the company poised for greater success, driven at least partially by the sharply futuristic design theme used for all Nissan vehicles -- from Infiniti luxury to Sentra practicality.
Page 2: The Dat
Page 3: Cube
Page 4: Furniture
Mazzei, a color designer who works with interior materials, emphasizes that everything we see in vehicles that has a shape also needs a color and texture. But coming up with ideas, she notes, doesn’t always happen sitting at a desk. Inspiration could strike while cooking, trying on jewelry or taking road trips with her team of designers.
Page 5: Quest style
Currently, designers are working at the same time on both interior, exterior, color and texture because they all influence the shape of the car. As a result, unusual design dynamics are evident in vehicles like the Nissan Quest, with seats inspired by furniture and a loft-like cabin that has an instrument panel and controls placed mid-vehicle.
Similarly, the Titan, a ground breaker in the truck category, has macho attributes that include large knobs for use with work gloves, a rubberized truck bed liner and a built-in utility storage box.
What’s next? Mazzei who likes Jil Sander for her simple and timeless clothing designs, says, “It depends upon what the vehicle dictates...funky, tailored, wild, detailed...” The future may hold new thinking in Nissan’s automotive designs, and, like the artistic mind, there is room for imagination.
Page 6: FAQs
What was Nissan’s (Datsun) first vehicle? The dat, built in 1914
How many designers does Nissan employ world-wide? Eight hundred, with dedicated studios in Tokyo, London and San Diego.