For anyone who has watched a television commercial or has been car shopping over the past few years, that simple slogan is easily identified with Mazda. And, with the exception of the family’s aging black sheep, the B-Series pickup, it fits. Mazda's Miata is a lightweight, drop-top pocket rocket; the Mazda 3 puts smiles on the faces of a growing number of compact car drivers; the Mazda 6 has proven to be one of the more entertaining midsize cars currently available; and the Tribute continues to add a bit of sport to the SUV segment.
Maybe Mazda designers have been drinking lots of coffee. Maybe they’ve been shooting up with Mountain Dew. Whatever the case, their enthusiasm comes across loud and clear in the MX-Crossport, a four-passenger SUV concept that demonstrates Mazda's desire to inject even more of its zoom-zoom DNA into the SUV segment.