Autobytel recently named Paul LeRose—internet sales director at Pauly Toyota in Crystal Lake, Ill.—its April Dealer of the Month.
"Pauly Toyota's personal approach to managing Internet customers is key to the dealership's success," said Jeffrey Coats, president and CEO of Autobytel Inc. "Paul and his team have created an online car buying experience that mirrors the dealership's family-style, in-store sales approach, which has been really effective. Pauly Toyota understands the importance of exceptional service throughout all customer communications, which shows in the dealership's achievements."
Created to honor dealership professionals who best combine superior customer service and effective sales results, Autobytel’s Dealer of the Month award is part of a new recognition program that will culminate in January of 2014, when the Autobytel Dealer of the Year will be crowned at the NADA Convention & Expo in New Orleans. LeRose will certainly be a strong candidate, too, as is clear from his approach to the business.
"The thing we do best, the thing we focus on, is a personal touch in our communications," said LeRose. "With technology, everything is so fast now which means it's important for dealers to be as personal as possible when they communicate with customers. Before, you had a few weeks to put together prices and info for a customer. Now, you have a few minutes.
“Autobytel is a great organization to be associated with, and I'm honored to be named Dealer of the Month," he added.