Autobytel Fast5: Week of May 11
Microsoft expands its automotive empire, Chrysler discounts gas to sell cars, plus more
Number 1: Microsoft, Taking Over the Car World
Well Ford, it was nice while it lasted. But this November Microsoft is moving on, to Hyundai, Kia and beyond. From there, they hope that the stable of automakers who offer the Auto product (think Ford’s Sync) expands, and they once again become the Kings of the World. In case you missed it, Auto is a low cost way to combine your entertainment and communications devices into one main interface and route it through your car. It makes life as easy a chocolate cake and ice cream, and, according to Microsoft, Auto will add navigation and emergency response functions.