All-new 2012 Toyota Yaris: It’s a Car—and That’s the Problem
It’s starting to look like there may be at least a subcompact-sized light at the end of the tunnel for what was once one of America’s top brands, as sales of the all-new 2012 Toyota Yaris jumped up by 150.9 percent in October. This was an impressive debut, since the Yaris has long lagged the rest of Toyota’s core car lineup in terms of volume, but earned enough sales last month—6,792—to top all other entries in the segment except the Nissan Versa. As a further measure of the Yaris’ strength, consider that the subcompact class has garnered a fair amount of attention in the past year or so, along with a fair number of all-new models, including the Ford Fiesta, Kia Rio and Hyundai Accent—all of which, obviously, finished behind the Yaris in October.
Of course, the Yaris’ initial success may seem like small potatoes compared to the rest of Toyota’s problems—especially when you realize exactly where those problems now reside.