AutoPacific’s 2011 Ideal Vehicle Awards (IVA) are based on 72,000 surveys completed by owners of new cars and light trucks in the United States in the first half of 2011.
The IVA award recognizes those products designed most closely to meet the requirements of their buyers. The IVAs are based solely on owner input. These results are the voice of the math. AutoPacific does not have a vote. We only do the arithmetic.
AutoPacific’s IVAs measure the fusion between owner expectations and the reality provided by the manufacturer by quantitatively measuring how closely a vehicle matches those expectations.
An ideal vehicle is one that meets the owner’s expectations for the product. They do not want it changed. They don’t want it bigger. They don’t want it faster. They don’t want its styling changed. When asked what they would change about their new vehicle, buyers who want the least change are driving their ideal vehicle.
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Methodology
The 2011 Ideal Vehicle Awards are based on scores developed using results from AutoPacific’s national New Vehicle Satisfaction Survey. Respondents to this survey are owners of new 2011 model year cars and trucks purchased from September through December 2010. The questionnaire was administered in January and March 2011. Respondents rate 15 vehicle attributes concerning their desire for change. Those vehicles wanting the LEAST CHANGE win the IVA for their class. Over 72,000 respondents provided input for these awards.
Ideal Vehicle Award Score Attributes
Respondents rate 15 attributes indicating whether they want them to be changed (larger, smaller, more or less) or not changed (stay the same) after having driven their vehicle for 90 days. These attributes all pertain directly to the product itself.
Ideal Vehicle Award winners are determined by calculating a simple score for each vehicle, with the highest scoring vehicle in each product segment taking an award. The award is calculated by adding the percent of customers wanting NO CHANGES to each of the 15 attributes and applying a 100-point scale for each attribute. The maximum Ideal Vehicle Award score is 1,500 points (15 attributes X 100 percenage points).