The Stark Truth: 2014 Audi R8 e-tron Featured in Iron Man 3
All-electric Marvel Welcomed to Marvel Universe
No, it turns out that the public won’t be getting its hands on the 2014 Audi R8 e-tron, but the world’s favorite genius/billionaire/playboy/philanthropist will. Audi’s all-electric supercar will be the ride of choice for Tony Stark—the Invincible Iron Man—in the third installment of the eponymous blockbuster series. This latest chapter, aptly titled Iron Man 3, is scheduled to open May 3 and once again feature Robert Downey Jr. as Iron Man/Tony Stark, Gwyneth Paltrow as his love interest and CEO of Stark Industries (Virginia “Pepper” Potts) and boast a wide range of Audi products in supporting roles.
“Audi is excited to once again showcase the brand’s cutting edge technology and sleek design with the Audi R8 e-tron in Marvel’s Iron Man 3,” said Loren Angelo, general manager of Brand Marketing for Audi of America. “This is a strategic collaboration for us. Similar to the position of the R8 as an innovation leader, Iron Man’s character consistently evolves throughout the trilogy as he masterminds new trends in technology and engineering.”
Of course, you can judge that similarity for yourself by checking out the quick recap of the 2014 Audi R8 on the next page. (And just to be clear here, although Audi was at one time considering production of the e-tron version, that project is on indefinite hold—except in Hollywood.)