When the idea for the Q7 was hatched, SUVs were all the rage and gas was half the cost it is today. The Q7’s debut at the 2005 Frankfurt Auto Show is unfortunate timing for Audi. However, on the flip side, Audi is a luxury make and its buyers are likely wealthy enough that higher prices at the pump won’t make one bit of difference. Audi thinks that the Q7’s base price will be close to $50,000, and the Q7’s success rests more on how well it performs against the competition. Only time will tell.