The four-rings brand has achieved its 10-year sales goal about two years early: Back in 2005, the company had set a target of selling 1.5 million units annually by the year 2015. But it actually topped that total earlier this month, when it delivered a new Audi A3 Sportback to a customer in Germany. To put that growth into further context, it also means that Audi has more than doubled sales in less than 10 years, since the brand’s global sales total in 2003 was roughly 769,900 units.
Looking specifically at U.S. sales, Audi already had set its fourth straight annual volume record at the end of November, which also represented the brand’s 35th straight monthly sales record in this country. And remember, that’s without the all-new Audi A3 family that won’t reach our shores until the 2015 model year. Here, it’s been the Audi Q5 and Audi Q7 crossovers, of course, that have enjoyed the highest demand. The former has seen sales spike by 42 percent through the end of last month, while the latter has done even better, with deliveries up 44 percent during that time.
So, what’s next for Audi? Well, according to Rupert Stadler, chairman of the Board of Management for Audi AG: “We will continue to write this success story and expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious full-size category.”
Added Luca de Meo, member of the Board of Management for Sales at AUDI AG: “We are now setting our sights on the next target and are in a strong position to achieve the 2 million mark by 2020.”