Within the ranks of luxury sedans there is an irony.
Each of the major players, Audi, BMW, Cadillac, Lexus, Mercedes, and Porsche has established a unique personality—a certain quality that immediately comes to mind when you think of them. Among the Germans, for Mercedes-Benz it’s luxury, for BMW it’s driving pleasure, for Porsche it’s all-out performance, and when it comes to Audi, it’s technology.
But here’s the ironic part, all of them offer outstanding driving experiences, amazing technology and more than enough luxury to satiate even the most avaricious hedonist. Yet, they’ve each managed to carve out a specific niche by emphasizing one of those aspects over the others in their positioning.
With that said, when it comes to tech, Audi absolutely makes more of it more accessible than all the others. In addition to its outstanding reputation for interior design, Audi has built a reputation for delivering a generous array of personal technology offerings.
Speaking of reputations, Audi’s parent company, Volkswagen is well-known for getting a tremendous amount of work out of smaller engines. For the 2013 model year, a manifestation of this philosophy has migrated into the top model of its luxurious Audi brand as well. The A8 flagship now cradles a V6 powerplant in its engine bay for the first time in its history.
Oh, and one more thing—something many of you may have forgotten (assuming you were ever aware)—the 1994 Audi A8 was the first all-aluminum luxury sedan when it was introduced. The 2013 Audi A8 remains the only all-aluminum luxury sedan on the market. Combining lightweight construction, turbocharging, direct fuel injection, and variable valve timing with a strong contingent of state of the art comfort and convenience tech gear, Audi’s flagship is technological standout on a number of fronts.