2013 Audi A7 Road Test & Review: Introduction
Those of us with, shall we say, longer memories readily recall a time when Audi was little more than a minor player with a half-formed model lineup in the luxury segment. At each Audi press event we attended, Len Hunt, then-president of Audi USA would pull out the same PowerPoint slide and tout a continual move upmarket for the brand from Ingolstadt.
Well, some 13 years later, here we are. Audi has a full range of luxury cars, an exotic mid-engine sports car with a V10 powerplant, a 12-cylinder engine for its highly luxurious and technologically advanced flagship sedan, and diesel powered models as well. In fact, Audi has grown so much it is now starting to field model lines within model lines in an effort to fill every potential niche in the luxury marketplace.
Which, of course brings us to subject of this road test and review—the 2013 Audi A7.
Essentially a “chopped and channeled” (ask one of your parents if you don’t know what that means) version of the Audi A6, the A7 infuses the Audi lineup with yet another heaping helping of style and sex appeal. Further, given its role as the sportier version of the A6, the A7 frees the A6 to move farther toward the luxury end of the spectrum, enabling it to concentrate on ride over handling, while the A7 caters to the more athletically oriented four door Audi intender.