Autobytel Advertising Specifications
IAB Ad Units
Banner 728x90
- Overall Dimensions
- 728x90
- File Format
- SWF (up to Flash9), GIF or JPG (45KB max for image)
- Initial Load File Size
- 45KB
- Max File Size
- 100KB
- Animation
- 15 seconds, 3 loops
- Video Permitted
- Yes
- Video Delivery
- Streaming
- Video File Size
- 45KB for initial load, subsequent load up to 900KB max for broadband users
- Video Duration
- 30 seconds
- Video Controls
- Prominent Play/Pause and Audio On/Off button
- Audio
- User initiated, default on Mute
- Expandable
- Yes, expands Down overall max unit after expand 728x180
- Expandable File Size
- 45KB initial load, up to 5 subsequent loads each 50KB max
- Max Frame Per Sec
- 15 FPS
- Automatic Close
- Yes, ad collapses when user mouses off or click on close button
IMU 300x250
- Overall Dimensions
- 300x250
- File Format
- SWF (up to Flash9), GIF or JPG (45KB max for image)
- Initial Load File Size
- 45KB
- Max File Size
- 100KB
- Animation
- 15 seconds, 3 loops
- Video Permitted
- Yes
- Video Delivery
- Streaming
- Video File Size
- 45KB for initial load, subsequent load up to 900KB max for broadband users
- Video Duration
- 30 seconds
- Video Controls
- Prominent Play/Pause and Audio On/Off button
- Audio
- User initiated, default on Mute
- Expandable
- Yes, expands Left overall max unit after expand 600x250
- Expandable File Size
- 45KB initial load, up to 5 subsequent loads each 50KB max
- Max Frame Per Sec
- 15 FPS
- Automatic Close
- Yes, ad collapses when user mouses off or click on close button
Sky 160x600
- Overall Dimensions
- 160x600
- File Format
- SWF (up to Flash9), GIF or JPG (45KB max for image)
- Initial Load File Size
- 45KB
- Max File Size
- 100KB
- Animation
- 15 seconds, 3 loops
- Video Permitted
- Yes
- Video Delivery
- Streaming
- Video File Size
- 45KB for initial load, subsequent load up to 900KB max for broadband users
- Video Duration
- 30 seconds
- Video Controls
- Prominent Play/Pause and Audio On/Off button
- Audio
- User initiated, default on Mute
- Expandable
- Yes, expands Left overall max unit after expand 320x600
- Expandable File Size
- 45KB initial load, up to 5 subsequent loads each 50KB max
- Max Frame Per Sec
- 15 FPS
- Automatic Close
- Yes, ad collapses when user mouses off or click on close button
Text Module 180x150
- Overall Dimensions
- 180x150
- File Format
- SWF (up to Flash9), GIF or JPG (45KB max for image)
- Initial Load File Size
- 45KB
- Max File Size
- 100KB
- Animation
- 15 seconds, 3 loops
For a publisher created unit, please send the following assets:
- Logo size 155x30 in JPG format
- Up to 5 text links, each 20 characters max
- A clicktag for each text link
- 1x1 impression tracker for the unit
Mobile 300x50* and Tablets**
- Overall Dimensions
- 300x50
- File Format
- HTML5, GIF or JPG (45KB max for image)
- Initial Load File Size
- 45KB
- Max File Size
- 100KB
- Animation
- 15 seconds, 3 loops
- Video Permitted
- No
- Video Delivery
- N/A
- Video File Size
- N/A
- Video Duration
- N/A
- Video Controls
- N/A
- Audio
- N/A
- Expandable
- No
- Expandable File Size
- N/A
- Max Frame Per Sec
- N/A
- Automatic Close
- N/A
* There is one 300x50 ad unit on the mobile site. The same tags run in both spaces or agency may provide two separate tags. Tags for IAB ad sizes 728x90, 160x600, 300x250, and 180x150 are needed for the mobile site as well.
** Tablets have the layout experience of the full site. The tags needed for the tablet experience are 728x90, 300x250, 160x600, 180x150, and 980x40. The 180x150 and/or 980x40 units can be agency or publisher created. If publisher units are needed, please refer to the asset list above for those units.
Custom Sponsorship Ad Units
300x250 and 980x40
- Header max 25 characters including spaces
- Copy max 120 characters including spaces
- Up to 4 text links, each 12 characters including spaces
- Click command/link for each text link
- 728x90 and 160x600 IAB standard ad tag*
- 1x1 impression tracker to track the unit
- An image of the car in size 300x250 on a white or transparent background in JPG format
- A logo on a white or transparent background in size 100x50 in JPG format
* Agency is not required to send these tags if the sponsorship is Feature Model Showcase. Publisher will create the two units for you and send back for approval prior going live.
